Any operator worth their salt knows very well that it is not enough to have an excellent casino game like Online slots in Australia for real money with great visuals and smooth interface. In order for these games to rank as high as they should, to bring them much-needed traffic, and for the overall success of the game, an account manager is needed. When we talk about account managers, we are not referring to those who work in banks and manage the accounts and funds of their various clients.
Here we are referring to the managers who work hand in hand with the operators to gather all the information they would need to bring about an improvement in performance in the game. If we were to compile a list of the best casino games, we would find that the games at the top of the charts achieved this through good account management.
Account management for gaming performance
It is every operator’s wish to have their game ranked highly or featured on the homepage of a casino website or their mobile app. To achieve this, the creators have put all their efforts into creating great games. More than half the time they create excellent and fun games. They try as much as they can to establish a wide distribution. Unsurprisingly, that’s not all. A good game and a good distribution do not guarantee that the overall performance of the game will improve.
The reason why creators go to great lengths to ensure that their games rank well on their operator’s page is very simple: the highest ranked games get the most traffic, which means they are played the most. by users, which ultimately means they generate more revenue. Games near the bottom see the least action most of the time, which usually equates to bad business for the operators.
There are many intricacies behind the ranking of games and game shares on the operator’s site, and no one understands this better than the account manager. That said, some game studios can achieve great rankings with the help of their own sister operator arms. For studios that don’t have this kind of help, it’s imperative to hire an account manager.
There are several methods operators use to decide which game stays where and for how long. Sometimes they use the knowledge of the latest trends with customers. Other times, they may just “go with the flow” and allow a game to take its place in their rankings based on revenue, turnover, etc.
They also use algorithms that use customers’ gaming history to make their decisions. Ultimately, operators favor game studios with which they have good relations. To achieve good rankings on the operator’s site, an account manager is needed on board for this task.
Account managers are qualified to boost games. They help improve game performance by providing game resources which include but not limited to banners, stats, texts, features, etc. They create opportunities for greater exposure on “featured” pages and even on “new” pages.
They are experts in bringing the most preferred features in games and highlighting them in such a way that the activity on these games increases as it should. They are adept at offering unique conditions for certain games without breaking their agreements so that the performance of the game is ultimately enhanced. They also go the extra mile by selling these games on product tabs as well.
What is player account management?
This is an account management category responsible for managing the player’s account. It is an integral part of iGaming technology. PAM could be considered a spider’s web. It is the heart of all gaming operations. Every email sent to players, bets placed and other transactions are connected in some way to the PAM.
PAM works by analyzing all the information and helps to come up with personalized game solutions for each player. This makes casino games even more fun and exciting for users as they can get exactly what they want from their gaming experience.
PAM is very useful in terms of responsible gambling as it can be used to monitor player activities as well as their information on the casino website. Essentially, they ensure the transparent operation and management of the player’s account.
Account management in casinos
Account management is a complex part of the system that casinos cannot do without. With online casinos, new games are created, and these games need traffic to generate revenue for their owners. Account Managers partner with and improve game activity using all the resources at their disposal to ensure that these games have a good ranking on the operator’s site.
Managing player accounts is equally important as it is the perfect way to meet players at their various points of need. In addition, player profiles can be closely monitored. This way, fraudulent activity can be detected in time before vague individuals can defraud players at the online casino and steal their funds.
Roles of an account manager
An account manager is an integral part of any gaming system. Many individuals do not know their value, but those who do understand that not much can be done for gaming performance without the help of these experts. When looking for an account manager, it is advisable to hire a professional who can effectively perform the following roles.
- Relationship building: Beyond improving game performance, the role of an account manager is also to build strong relationships between customers and the casino. They can do this by responding to customer desires. This builds customer loyalty and ensures they don’t stray too far.
- Detailed analysis of customer activity: Analyzing customer activity and gaming patterns is no small task, but an effective account manager is up to the task.
- Marketing campaign: Use internal resources for the execution of promotions and analyze marketing campaigns and initiatives.
- Assessment and validation of customer needs: Account Managers do this regularly with the aim of providing tailored solutions to meet the needs of each client.
- Ranking: They provide operator sites with promotional posts and content that can help them gain good rankings.
A great game is a remarkable achievement, but beyond that, it has to rank on the charts. Mere advertisements and promotions are not enough these days. It takes a lot more, and that’s why the role of an account manager cannot be overemphasized. Similarly, player account management is very helpful in providing tailored solutions for player complaints, detection of fraudulent schemes, player profile support and other features. An online casino cannot function as it should without these systems in place.