Major in e-commerceOn Sunday, sellers could register on the Amazon.in Marketplace and manage their online activities in Marathi, an initiative to improve the experience for sellers on the platform.
The development will benefit more than 85,000 existing Amazon sellers and hundreds of thousands of new sellers, including Kolhapur, Nashik, Satara, Aurangabad, Solapur, Nagpur and Jalgaon among many other cities in Maharashtra.
This is a major step towards removing the language barrier for hundreds of thousands of Indian entrepreneurs, micro, small and medium enterprises (MSMEs), local stores and retailers and helps them benefit trade, according to a statement.
The launch in Marathi is followed by the seller registration and account management services recently launched in Hindi, Kannada and Tamil, which has seen more than 50,000 new Amazon sellers register on the Amazon.in Marketplace in a language that suits them, he added.
“Language is a major barrier that Indian MSMEs face when seeking to leverage e-commerce to grow their businesses. As we strive to empower more micro, small and medium-sized businesses to embrace e-commerce, we remain committed to strengthening our vernacular, voice and video. initiatives driven, ”said Pranav Bhasin, Amazon India – MSME Director and Sales Partner, Pranav Bhasin.
He added that the launch of the vernacular registration and account management experience for Marathi vendors was in line with the company’s goal of digitizing 10 million MSMEs by 2025.
In December, Amazon India had declared 1.5 lakh of new sellers had joined its platform in 2020 and that more than 70,000 Indian exporters in its global sales program have crossed $ 2 billion in cumulative exports.
More than 10 million small and medium-sized enterprises (SMEs), including vendors, delivery and logistics partners, neighborhood stores, businesses, developers, content creators and authors, work with the company in the country.
(Disclaimer: Additional background information has been added to this PTI copy for context)