After being acquired by group of kissers earlier this year in May, Hitman developer Square Enix Montreal changed name to Onoma.
Onoma, the Greek word for “Last name”, symbolizes the unlimited potential in the hands of the players. Onoma was chosen from a group of 165 names by the Square Enix Montreal team, the main criterion being that it must be easily pronounceable in English and French.
Onoma Studio was once rumored to be the brand name of a new western studio after Final Fantasy developer Square Enix submitted a trademark application for the name in August.
In order to broaden its appeal and better serve its customers, the company changed its name. The company behind Lara Croft go characterized the rebranding as the start of a new chapter, and he revealed plans to launch a variety of new products, services and projects, all of which will have their own identities and market approaches.
Our strength has always been our ability to evolve and adapt to market trends and changes. Our name change to Studio Onoma is another transformation we are excited to undertake. We built the Onoma brand to be flexible to see us into the future, connect with multiple audiences, and not get in the way of growing with the market.
However, that’s not the only thing that will be different now that Embracer has purchased all three studios for $300 million; the company plans to create new “sequels, remakes, remasters and spin-offs” of titles like grave robber, Deus Exand Thief from their back catalogue.
There have been a slew of major Square Enix releases in March of 2022including live action game The fall of Babylonstrategy RPG Triangle Strategythe racing game CU of chocobosa spin-off of Final Fantasy series, and the action-RPG Stranger of Paradise: Final Fantasy, developed in collaboration with Koei-Tecmo. It would be fascinating to see how the company responds now that it has more games under its belt.