Macy’s has promoted Julie Walsh to senior vice president, general business manager of beauty and center, which includes jewelry, handbags, shoes and accessories.
Walsh, who was Macy’s vice president and divisional business manager for fragrances, will report to Nata Dvir, the retailer’s director of merchandising.
“As a member of our Trader Organization for over two decades, we have seen her grow in her career and excel in advancing our strategy,” Dvir said in a statement. “Julie brings a wealth of experience to this role through her already established supplier relationships across many categories of health and beauty centers. I am confident that his leadership, collaborative approach and ability to create meaningful in-store and online experiences through best-in-class product offerings will continue to drive this business forward. »
Walsh has held various leadership positions within Macy’s merchandising organization, including experience in fine jewelry, prestige cosmetics, and most recently, fragrances. In its statement, Macy’s said Walsh led “high-visibility brand launches and experiential store activations.” Walsh began his career as an executive trainee at Macy’s.
Walsh succeeds Michelle Israel, who left the organization last month. Throughout her tenure at Macy’s, Israel held various merchant roles.
Last June, Dvir told WWD that nearly 60% of senior managers at Macy’s and above are women.
The company has been innovative in the rapidly evolving beauty field. In a big change, hair care has been added in recent years in its brand matrix. “We have amazing assortments of fragrances, skincare, and makeup,” Dvir said in her June interview. “It’s important for us to make sure we have categories that are new to us and trending in the market. It’s hair care, and we’ve also seen huge growth in home fragrances.
Recently, Clinique launched a new concept at Macy’s Herald Square in Manhattan. “Right now in retail, there’s a tension between in-person and digital experiences, as well as self-purchasing on the shelf. It encompasses all three,” Sameer Agarwal, vice president of marketing at Clinique North America, told WWD. “If you want our staff, it’s there. If you want people with digital interaction, this is it. If people want to do their own shopping on our shelves, it’s there. This design brings it all together.