TikTok will now allow businesses to manage their accounts through third-party social media management platforms.
The initial launch includes integrations with Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.
As an extension of TikTok’s Marketing Partner Program, which launched in September 2020, it’s the latest initiative to make it easier for marketers to connect with users of the platform.
Integration allows marketers to manage content through third-party apps
This integration with third-party tools gives businesses an easier way to integrate TikTok marketing into their workflow.
TikTok seeks to help brands achieve greater success on the platform by bringing content management, scheduling and publishing capabilities to the tools they already use.
In addition to scheduling and posting content, businesses will be able to use third-party tools to monitor conversations in the comment sections of their videos.
This will provide more opportunities to interact with the public and track metrics in real time.
Melissa Yang, Head of Ecosystem Partnerships at Tiktok, says in a press release:
“At TikTok, we’re always looking for ways to make it easier for brands to develop great content that resonates with their communities. We’re excited to welcome our new content marketing partners to the TikTok Marketing Partner Program and collaborate with some of the most trusted partners in the industry. These partners will provide marketers with simple and effective tools to help them publish content regularly, gain valuable performance insights, and engage meaningfully with their communities.”
By providing a better understanding of their audiences and the type of content they interact with, this partnership should enable marketers to optimize their content for greater engagement.
Brands can monitor cross-platform performance
This integration will allow digital marketers to monitor all of their social media accounts from a single platform, which will provide insight into what type of content performs best on each type of social media.
By analyzing KPIs, brands will be able to develop more effective social media strategies and drive engagement, not just on TikTok, but across all social media platforms.
Feature image: Emre Akkoyun/Shutterstock