TikTok always strives to make the platform more efficient and fun to use. This is proven by another attempt of the platform as it allows businesses to use third-party apps to manage their accounts. These third-party apps include Hootsuite and Sprinklr among others.
TikTok promises to launch with several apps but they are not specified. What is specified is their integration with popular names like Brand Watch, Emplifi, and Sprout Social. The basis of this new initiative is TikTok’s marketing program which was launched about two years ago. The goal of this program was to allow marketers and TikTok users to interact better.
TikTok is planning and working to bring all management options for marketing to the platform. These options include scheduling, publishing content, and using tools to mark appointments, etc. Additionally, TikTok says users will even be able to use these tools to help manage video comments.
Not only will this help TikTok create a more defined user space, but it will also help users a lot. Businesses will be able to get more likes for their videos, better plan their content, and manage the comments they receive. This will help businesses build a better brand through improved planning and management.
TikTok’s Partnership Manager, Melissa Yang, also commented on the new feature and explained that the new marketing program is one of the best strategies and that TikTok is excited to work with all these brands. She did not forget to mention how reliable and secure these brands are, to onboard users.
Then she clarified the use of these applications. Users will be able to provide simple and effective tools that will not only improve quality, but also engagement. This will help users discover exactly what is working within the community in question and optimize content for greater engagement.
Finally, this new development will allow social media managers to keep an eye on all their social networks from one place. Marketing apps will also guide users on what is perfect for each platform, allowing users to optimize their resources.
Through these means, TikTok hopes to help users build their marketing strategies and perform better.
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