On Wednesday, Warner Music Group announced that it has entered into a partnership with fantasy-themed collectible card game developer Splinterlands. The two companies will collaborate and enable WMG artists to create and develop arcade-style blockchain games. Last month, WMG made its first foray into the non-fungible metaverse, or NFT, in partnership with The Sandbox in an effort to provide WMG artists with another outlet with which to engage their fans. In a statement, Oana Ruxandra, chief digital officer and executive vice president of business development at WMG, said:
“By partnering with Splinterlands to create custom coin-operated games, we’ll unlock new revenue streams for our space-minded artists while elevating the role of fandom and community.”
Meanwhile, Jesse “Aggroed” Reich, co-founder and CEO of Splinterlands, said:
“We are thrilled to work with WMG, and I look forward to further collaborations at the intersection of gaming, music, crypto, NFTs, DeFi and blockchain.”
Splinterlands was founded in 2018 and is the creator of a blockchain game of the same name. It is a one-on-one battle game where players freely buy, sell, and trade their cards, with all transactions recorded on the Hive blockchain.
The game currently has 1.8 million registered users, including 450,000 daily users, and recently surpassed the billion battle milestone. According to for DappRadar, it is the most popular blockchain game based on the number of users in the last seven days.